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Privacy Policy

Effective Date: 12/01/2025
Last Updated: 12/01/2025

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MerchPrintz (Aureprint Studio LLC) (“we,” “us,” or “our”) operates the website https://merchprintz.com (the “Site”). We are a company that provides phone cases. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information.

1. Information We Collect

1.1 Personal Identification Information

We collect personal identification information from Users when they interact with our Site, such as when creating an account, placing an order, subscribing to our newsletter, or contacting customer service. This information may include:

  • Contact Information: Full name, email address, billing and shipping address, and phone number.
  • Payment Information: Credit card or other payment details needed to process orders. Payment information is processed securely by third-party processors and is not stored on our servers.

1.2 Non-Personal Identification Information

We may automatically collect non-personal identification information about Users whenever they interact with our Site. This may include:

  • Browser Details and Device Information: Browser type and version, device identifiers, operating system, and Internet service provider (ISP).
  • Log Data: IP address, browser type, visited pages, visit time and duration, and other usage statistics.

2. Cookies and Tracking Technologies

Our Site uses “cookies” and similar tracking technologies to improve User experience, measure website performance, and for marketing purposes. Cookies are small files stored on your device by your web browser.

We use a Consent Management Platform to ensure compliance with global data privacy laws, including the GDPR (for European users) and the CCPA/CPRA (for California users).

  1. Prior Consent (Opt-In): We do not set any non-essential cookies (such as Statistics or Marketing cookies) until you have given your explicit consent through our cookie consent banner.
  2. Strictly Necessary Cookies: We only set cookies that are strictly necessary for the site’s basic functions, such as storing your consent preferences (e.g., Cookie ID: wpconsent_preferences, Duration: 30 days) or managing your shopping cart, without prior consent.
  3. Managing Preferences: You can change or withdraw your consent at any time by clicking the ‘Manage Cookie Preferences’ link (or similar) found in the footer of our Site.

For more detailed information about each type of cookie we use, their purpose, and how long they remain on your device, please see our Cookie Policy.

3. How We Use Collected Information

We may use your personal information for the following purposes:

  1. To Provide and Maintain Our Services: To process orders, manage accounts, and provide customer support.
  2. To Personalize User Experience: Aggregated data may help us understand how Users use our Site and improve its functionality.
  3. To Improve Our Website: We may use feedback to enhance our products, services, and overall user experience.
  4. To Process Payments: Only use submitted information to complete transactions.
  5. To Send Periodic Communications: We may send order confirmations, updates, or respond to inquiries. With your consent, we may also send promotional information, and you can unsubscribe anytime.

4. How We Protect Your Data

We implement reasonable security measures to protect your personal information against unauthorized access, alteration, or disclosure. Sensitive and private data exchanged between the Site and Users is encrypted and protected via SSL (Secure Socket Layer) and other digital security measures. We also comply with industry standards for payment card security.

5. Data Sharing and Disclosure

We do not sell, trade, or rent Users’ personal identification information. However, we may share information:

  • With Service Providers: We may share information with third-party providers who assist us in our business operations (e.g., payment processing, shipping carriers, or customer support tools). These providers are contractually restricted from using personal information for purposes other than providing services to us.
  • For Advertising and Analytics (Cookies Only): Some third-party cookies may be considered a “sale” or “sharing” under California law, which you may opt-out at any time. We do not share personal information beyond these cookies.
  • For Legal Compliance: We may disclose information if required by law or to protect against legal liability.
  • During Business Transfers: In case of a merger, acquisition, or sale, personal data may be transferred.

6. CCPA/CPRA Mandatory Disclosures

The following disclosures are provided pursuant to the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), for California residents.

6.1 Categories of Personal Information Collected and Disclosed

In the preceding twelve (12) months, we have collected, used, and disclosed for a business purpose the following categories of personal information:

CCPA Statutory CategoryExamples of Personal Information We CollectDisclosed to Third Parties for a Business Purpose?
IdentifiersReal name, alias, postal address, unique personal identifier, IP address, email address, account name, phone number, and cookie identifiers.YES (Service Providers: Shipping, Payment, Analytics)
Commercial InformationRecords of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies (transaction history).YES (Service Providers: Payment, Shipping)
Internet or Other Electronic Network Activity InformationBrowsing history, search history, and information regarding a consumer’s interaction with the Site or advertisements (Log Data).YES (Service Providers: Analytics, Security)
Geolocation DataApproximate physical location derived from IP address (not precise).YES (Service Providers: Security, Fraud Prevention)
InferencesInferences drawn from the information listed above to create a profile reflecting a consumer’s preferences, characteristics, or predispositions (e.g., product preferences).YES (Service Providers: Analytics, Marketing)
Sensitive Personal Information (SPI)We do not actively collect SPI, but Payment Information (account/card details) is categorized as SPI. This data is handled exclusively by secure, encrypted third-party payment processors and is not stored or processed on our servers except for transaction fulfillment.YES (Third-Party Payment Processors ONLY)

Note: We affirm that we DO NOT SELL and have not sold any personal information to third parties in exchange for monetary compensation. We may SHARE data for cross-context behavioral advertising (targeted advertising) purposes through cookies, which you may opt-out at any time.

6.2 Sources of Personal Information

We collect the personal information listed above from the following categories of sources:

  1. Directly from the Consumer: When you create an account, place an order, or contact customer service.
  2. Tracking Technologies: Automatically through the use of cookies, web beacons, and other tracking technologies when you interact with our website.
  3. Third-Party Service Providers: From entities that provide us with security, fraud prevention, or website analytics services.

7. Data Retention Policy

We retain each category of personal information only for as long as is reasonably necessary to fulfill the purposes outlined in this policy, including fulfilling our legal and operational obligations. The criteria used to determine retention periods include:

  • Order and Transaction Data (Identifiers, Commercial Info): Retained for a minimum of seven (7) years to comply with tax, financial, and legal auditing requirements, or as long as necessary to fulfill the terms of a product warranty or product recall.
  • Account Information (Identifiers, Authentication Data): Retained until the consumer submits a verifiable request for deletion, or the account has been inactive for a period of five (5) years.
  • Non-Personal/Tracking Data (Internet Activity, Geolocation, Inferences): Retained for up to two (2) years for historical trend analysis, marketing optimization, and security purposes, or until the consumer withdraws consent via the ‘Manage Cookie Preferences’ link (or similar).
  • Legal Compliance Data: Retained indefinitely, or as required by law, to resolve disputes, maintain security records, and enforce our legal agreements.

8. Your Rights and Choices

  1. Access and Update: You have the right to access and update your personal information by logging into your account or contacting us.
  2. Data Portability: Request a copy of your personal data in a structured format.
  3. Deletion: Request deletion of your personal data, except data we are required to keep for legal, administrative, or security purposes.
  4. Opt-Out of Marketing: You may opt out of marketing communications at any time by following unsubscribe links or contacting us directly.
  5. Right to Withdraw Consent (GDPR): Where we process your personal data based on your consent (such as for non-essential cookies), you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing before the withdrawal. You can withdraw consent using the ‘Manage Cookie Preferences’ link (or similar).
  6. Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes. You can exercise this right using the opt-out mechanisms provided (e.g., unsubscribe links or contacting us).

9. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information, as detailed below.

9.1 Consumer Rights

California residents have the right to request a business subject to the CCPA/CPRA to take the following actions:

  • Right to Know (Access): You have the right to request that we disclose to you, free of charge, the categories and specific pieces of personal information we have collected about you. This request may also cover the categories of sources, the purposes for which we use the information, and the categories of third parties with whom we share the information.
  • Right to Delete: You have the right to request the deletion of your personal information that we have collected, subject to certain legal exceptions.
  • Right to Correct: You have the right to request the correction of inaccurate personal information that we maintain about you.
  • Right to Opt-Out of Sale or Sharing: You have the right to direct a business that sells or shares your personal information to third parties not to sell or share your personal information at any time.
    • Sharing is defined under the CPRA as disclosing or making personal information available for cross-context behavioral advertising (targeted advertising).
  • Right to Limit Use and Disclosure of Sensitive Personal Information (SPI): You have the right to direct us to limit the use and disclosure of your sensitive personal information (such as precise geolocation or financial account access information) to only those uses necessary to provide the goods or services you requested.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

9.2 How to Exercise Your Rights

You may submit a verifiable consumer request to exercise your rights to know, delete, or correct by using one of the following methods.

9.3 How to Opt Out of Sale or Sharing

To opt out of the sale or sharing of your personal information, you can manage your cookie preferences at any time using the ‘Manage Cookie Preferences’ link (or similar) found in the footer of our Site.

We automatically recognize and process opt-out preference signals sent by a user-enabled Global Privacy Control (GPC) or similar mechanisms as a valid request to opt-out of the sale or sharing of your personal information.

For more details, visit Do Not Sell or Share My Personal Information page.

10. GDPR / UK GDPR: European Privacy Rights

This section applies to individuals in the European Economic Area (EEA) and the United Kingdom (UK).

10.1 Legal Bases for Processing

We process your personal data under one or more of the following legal bases:

  • Contract: To fulfill your order
  • Legal Obligation: To meet tax, accounting, and regulatory requirements
  • Legitimate Interests: Website functionality, security, analytics, and prevention of fraud
  • Consent: For cookies requiring consent and for optional marketing communications

10.2 Your GDPR/UK Rights

If you are located in the EEA or UK, you have the right to:

  • Access your personal data
  • Rectify inaccurate or incomplete data
  • Erase your data (“right to be forgotten”)
  • Restrict processing
  • Object to processing based on legitimate interests
  • Data portability
  • Withdraw consent at any time
  • Lodge complaints with your local data protection authority

To exercise any of these rights, contact: [email protected]

10.3 International Transfers

We may transfer data outside the EEA/UK, including to the United States. Transfers are made using appropriate safeguards, such as the European Commission’s Standard Contractual Clauses, or equivalent agreements from the relevant competent authority in the UK (if applicable) unless the data transfer is to a country deemed to ensure an adequate level of protection.

11. Children’s Privacy

Our Site is not intended for children under 13, and we do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this policy periodically. The updated date at the bottom of this document indicates the latest revision. We encourage Users to review this Privacy Policy occasionally to stay informed on how we protect and use their information. Continued use of the Site after updates will constitute acceptance of the updated policy.

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Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Email: [email protected]
Phone: +1 3073814794
Contact Form: https://merchprintz.com/contact
Address:
Aureprint Studio LLC
5830 E 2nd St
Ste 7000 #23881
Casper, WY 82609
United States

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This Privacy Policy is effective as of 12/01/2025 and was last updated on 12/01/2025.